Whether you want a focus group, meeting, or exploration, our 18 years’ experience means we’ll always match session with setting.



Our facility blends comfort with modernity. Based in St Albans, just 20 mins from central London, and close to the M1 and M25.
Our staff ensure it all feels effortless. You will be able to focus solely on your aims.
Clients love The White Rooms because it’s like a perfectly smooth canvas for opinions, insight, and inspiration. It will free you to succeed.

The Den

Workshop space

The Den

Viewing facilities

The Showroom

meeting rooms

FREE St Albans co-working

We offer Free Co-working sessions once a month in St Albans, come along and enjoy an informal open space.

The room has a relaxed and modern feel to it with unlimited teas and coffees included.

Co working runs from 09:00 through to 16:00

Fri 21st June 2024

Fri 19th July

Fri 16th August


“The rooms are beautifully decorated, all the staff from booking and pre-fieldwork through to those who look after you on the evening are incredibly helpful, we wouldn’t hesitate to recommend White Rooms”

Zest Recruitment

Our in house recruiters Zest are on hand to sort our your recruitment needs.

No end of great service or surroundings will matter if recruitment isn’t spot on. With this in mind, we have a dedicated fieldwork support team who can source ‘just the right’ candidates for every job.​

Based in-house, nothing falls between the cracks. The team is always on hand ahead of the sessions to make sure everything goes to plan.


The White Rooms provide the perfect space for training, meetings, workshops, research groups and co-working.

Our rooms have been used for Training Days, Flower Arranging, Wine Tasting, Pitches to clients with use of our kitchen, Car Evaluation research using our 17 spaces, Photo & Video Shoots and Sky Sports use The Den to discuss Mental Awareness with footballers.

The White Rooms Meeting Room

The Meeting Room

Has a bright, upbeat atmosphere that is conducive to energised discussion

The Den

The Den

An informal, lively setting with a chilled-out vibe. It is perfect for workshop-style sessions. It has a dartboard to break any ice!

The Showroom

The Showroom

A large modern room thathas a relaxed elegance. Research groups have the added benefit of wall-to-wall racking for stimulus display and also product testing.



There is a large public car park within 5 minutes’ walk of The White Rooms. We do have our own spaces available but it is on a first come first served basis.


As the standard filming option, you will receive an email to your recordings via a secured site.


A simple and cost-effective means of enabling remote viewers to watch live coverage from anywhere in the world, via our in-house streaming system.

Free WiFi

All rooms are covered with a fast, free WiFi network

Food & Drink

We offer quality refreshments, and we use an array of local outlets for takeaways. We are happy to accommodate all tastes or needs.


“I’ve long been a fan of The White Rooms. I love the refurbishment – it manages to be both stylish and homely!”

Emma Richardson,

The White Rooms Director

Highly organised and professional, Emma is less ‘Can do’, more ‘No probs, it’s done already.’ Clients know she’ll have everything under control – from right room to right tech, logistics to biscuits. They value the way her support lets them focus totally on their aims for the session. They love Emma’s super-friendly nature and her pride in running one of best viewing/meeting facilities in the UK.

Emma Richardson White Rooms Director

Need a co-working space or a meeting room? Speak to Emma.

special thanks to #TheWhiteRooms

Razors are back in the wild! Our special thanks to #TheWhiteRooms for proving a safe environment for our first post-lockdown face-to-face sessions last week. In fact, thank you to all viewing facilities for the hard work you’ve put in to protect everyone stepping through your doors. We look forward to seeing you all again soon.

– Kate – Razor Research

Thanks to Emma & Team

I really enjoyed using this cool office space for our latest client videos. Thanks to Emma Richardson and the team for hosting us at The White Rooms.

Adam King – Incite

great organisation and good communication

The White Rooms made everything so easy through great organisation and good communication that everything felt normal (while still doing a top job in making sure everything was cleaned down, providing PPE where needed and giving good advice). The respondents were open, bubbly and enjoyed the groups – it was all good!

Nick Head – Steam Research

staff are extremely helpful

The venue is a lovely space, the rooms are all of a high standard and it’s all immaculately clean, with relevant precautions currently in place. The staff are extremely helpful, and Emma in particular is super accommodating, with nothing being too much trouble.
I would thoroughly recommend it as a venue not only for market research purposes, but training, workshops, and even filming.

Amy Burnett – Video Production

outstanding hospitality

Many thanks for your outstanding hospitality at the White Rooms yesterday afternoon & evening. It’s an excellent consume research facility & the session was beautifully coordinated by yourself & team, consisting of Emma2 & Ven. There was a great deal of product tasting to be carried out & it was performed seamlessly 😊
I would have no hesitation to recommending your services.

Richard Harper – Switched On Ltd

We love The White Rooms

We love The White Rooms. It’s an absolute pleasure to moderate groups there. A really pleasant atmosphere for clients, moderator and respondents, and extremely welcoming staff, who go out of their way to make sure you have everything you need.

Penny Ericson – Shoppercentric

all the team were lovely

It was really nice to work at White Rooms and all the team were lovely 😊. Look forward to working together in the near future.

Nick Choofen – Worrell

The rooms are beautifully decorated

The rooms are beautifully decorated, all the staff from booking and pre-fieldwork through to those who look after you on the evening are incredibly helpful, we wouldn’t hesitate to recommend White Rooms and will certainly be back once we have more fieldwork in St. Albans.

Julie Wogan – Hello Research

state of the art and aesthetically pleasing

Our experience at White Rooms was extraordinary. The facilities were state of the art and aesthetically pleasing. The staff were beyond accommodating and ensured we were well taken care of. I have not received this level of service from any facility I’ve worked with worldwide. White Rooms is a step above the rest!

Daniel Spadaro – Lets Talk Shoppe

state of the art and aesthetically pleasing

The rooms were excellent – clean tidy and professional. The staff were friendly and helpful. After going through what was required I could prepare for the groups, without having to worry about the respondents. I was very impressed and will use again next time we are in St Albans!

Chris Bratt, MM-Eye

Very happy with both the group and viewing rooms

Very happy with both the group and viewing rooms. The group room is very spacious which offers flexibility with layout. Both myself and my clients were very well looked after, with hot drinks available on request. Everything went to plan!

Samantha Armitage – S J Armitage Market Research



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